Digital transformation offers us access to new opportunities and businesses that arise thanks to the use of new technologies. It gives us great possibilities that allow us to combine strategies and access new techniques and skills. In short, digital transformation is an essential adaptation for survival. Something that goes far beyond the idea of having technology. It consists of accepting a cultural change that directly affects all the processes and behavior of entities and people, consequently creating an improvement in the ability to overcome new challenges.
At this time we have no doubt that digitalization is a mandatory path for organizations that intend to survive and grow in a hostile environment, in which it is very possible that
80% of revenues depend on digital transactions.
The digital transformation also offers us numerous other advantages to create new experiences for our customers, create new products and therefore also new sources of income, improve the response to changes, create competitive advantages, promote the culture of innovation, optimize the internal collaboration and productivity, also allowing
access to the world of data that guides us through the analysis towards the right decisions.
To enter the digital world it is not enough to buy the tools and have the infrastructure. It is also necessary to "become aware" of the need to change and work intensely on the development of a new mentality that opens paths towards a new, much more dynamic and flexible organizational model, capable of quickly assuming important internal changes.
The new business leaders will create improvements and competitive advantages with a high level of creativity that will arise from the correct use of digital tools with which they
will be able to develop extraordinary products and competitive experiences for their clients.
People and organizations that have problems adapting in the new digital age will have to assume a very slow reaction capacity in a very fast environment. Obsolete infrastructures will prevent reactions from being adequate regarding the strategies to be implemented.
Online presence is necessary but not sufficient and it will be essential to know and use the new disruptive variants whose use will spread. Blockchain, cryptocurrency collection management systems, tokenization of activities, Internet of Things (IoT), virtualization, cloud, Big Data and many other issues that we mentally had classified for the distant future. The future is today.
Companies that try to keep their old and manual processes will make more mistakes and their processes will be slower. In the new markets, companies with adaptation problems will create mistrust.